Disney's Toontown Online is a massively multiplayer online role-playing game created by The Walt Disney Company and billed as the first such game intended for kids and families. Designed for children as young as seven,the depth of the game's content has drawn in many older players as well. Toontown's 3D virtual world takes its theme from the colorful style and humor of classic animated cartoons, packaged into an online game experience that its authors claim is social and kid-safe. The game has an ESRB rating of E, for Cartoon Violence and Comic Mischief. The game introduce in the United States in 2003, but when in middle of 2005 nearly 10,000 people playing simultaneously during their busiest time. Then in May 2007, Towntoon online had nearly 1.2 million users. I think Toontwon is had a very clear stamen what do they want to target at.
Google's three-dimensional vistual world system Lively does not seek to be another Second Life. Gartner believes its primary purpose is to lure social network users away from Facebook and MySpace. I don't think this is working, because their don't real know who is the target is, because people are use Facebook and MySpace is share they life, but vistual world is another life from the realy life is different, this are two different target. when Google's want to do the 3D visual world that look like Facebook and MySpace is need to have a very creal who is the target is. Is the target same as the Facebook and MySpace or other more then that.
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