Wednesday, April 29, 2009

Week 12 Application

Examples of poor online main page (index) layout:

It is common to find news or magazine website main pages laid out in narrow vertical columns for sectional or contextual organization.

In print…

  • High resolution—comparatively easy to read
  • Pages are largely vertical in nature
  • A person can see and visually take in a large area of content (on a gatefold or newspaper spread) at one time, so many items or department references in a layout are all visible at the same time
  • Typically, the section/article index is not a primary area for content consumption
    Seldom any need to scan many contextually different sections at one time in one area

For online newspaper/magazine main pages…

  • Low resolution—comparatively difficult to read
  • The screen is largely horizontal in nature (because of and necessitating scrolling).
  • Much of the page content is hidden below or above the visible screen area
  • Main page content usually comprises a vast index of content, broken up into distinct and contextually different sections—but this index is a primary content consumption area
Examples of good online main page (index) layout:
  • Symmetry is usually detrimental to content hierarchy
  • Symmetry diminishes viewer interest
  • Having 2 sidebars, one on either side, defeats the purpose of sidebar content
  • It requires that site visitors first learn (and perhaps relearn from page to page) where to look for a particular sort of ancillary information or links
  • Often results in far too much ancillary information on the page
  • The particular sort of visual noise generated by the 2 bracketing sidebars diminishes, rather than enhances, user/reader focus on the main content

Wednesday, April 22, 2009

Wednesday, April 15, 2009

* Week 10 Application (blog) Exercise – Dimension/Depth


Traditional web and television advertising gets purchased mostly via a two dimensional graph of reach and frequency. But internet video has added a third dimension to this analysis, creating a far more effective and efficient way to galvanize a core audience.Their shows build on that direct connection by enabling an unparalleled Depth of engagement to a marketer’s message.