Wednesday, April 15, 2009

* Week 10 Application (blog) Exercise – Dimension/Depth


Traditional web and television advertising gets purchased mostly via a two dimensional graph of reach and frequency. But internet video has added a third dimension to this analysis, creating a far more effective and efficient way to galvanize a core audience.Their shows build on that direct connection by enabling an unparalleled Depth of engagement to a marketer’s message.

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